Northern Standard - A rugged bilingual packaging system
Description
Northern Standard is a packaging and identity project built around the physical presence of a hand tool. The work joins a restrained visual system with a durable package structure, clear product communication, and bilingual production requirements.
Process
The project moved from brand and market research into structural sketching, full-scale mockups, and repeated fit tests. The final direction was then resolved as a bilingual graphic system and prepared as production artwork before being assembled and photographed.
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